Read your engineering teams, clearly.
Team intelligence for engineering coaches. Surveys, observations, and delivery data — surfaced, correlated, and routed to the right coach before the all-hands.
Q4 '25 · Round 4
47 teams · 92% response · 6 alerts open
Movers · this round
Sorted by absolute delta- MPL CoreMarketplace4.3▲ 0.3Steady
- IdentityPlatform4.2▲ 0.5Steady
- MobileProduct4.0▲ 0.4Steady
- GrowthProduct3.8▲ 0.2Steady
- PaymentsPlatform3.1▼ 0.41:1 suggested
- ExperimentsProduct3.0▼ 0.21:1 suggested
Built to go beyond tracking. Belay understands teams.
One read, every signal
Surveys, free-text observations, and (coming soon) delivery data from Jira and Linear — surfaced in one team view, not five dashboards.
AI that reads between the lines
Belay clusters comments into themes, surfaces sentiment, and drafts the next 1:1 question from the round's deltas.
Routing, not dashboards
Smart alerts go to the right coach with context attached. Stop guessing what to act on — Belay tells you which team to talk to first.
Your coach copilot, briefed before every 1:1.
Belay watches the round, flags the deltas, drafts the prep notes. You decide what to say.
Built to do what coaches actually need.
Three things you won't find in a survey tool — or in a delivery-metrics tool.
Smart alerts route to the right coach with score deltas, comment context, and round-over-round trajectory attached. Stop guessing what to act on.
Surveys, free-text observations, sentiment analysis, and (coming soon) delivery data from Jira and Linear — surfaced together. No dashboards-soup. No tab-switching.
The coach copilot reads the round, flags the biggest deltas, and drafts opening questions citing the comments your team actually wrote.
Four moves. One signal.
Belay collects
Async surveys, coach observations, and (soon) delivery data from Jira and Linear. All routed into one team view.
Belay clusters
Scores roll up. Comments cluster into themes. Sentiment surfaces. Deltas show across rounds and across sources.
Belay routes
Smart alerts go to the right coach with the comments, scores, and trajectory attached. No more guessing which team needs you first.
You support
1:1 prep drafted. Action items closed in-app. Next round's arc planned with this round's evidence.
The hard part of coaching was never the caring. It was knowing where to help.
Teams can't always diagnose themselves, and finding the real signal takes hours of hands-on time with every one. Then the harder question lands — how do you make sense of all of it, turn it into targeted insight, and scale that across an entire org? By hand, the lift is impossible. So we built Belay.
Pricing for every shape of org.
First month free on Scrum Master and Coach — card required at signup, nothing charges for 30 days. Annual saves two months.
Scrum Master
The teams you coach hands-on — up to three.
- ✓ Up to 3 teams
- ✓ Quarterly rounds
- ✓ Six standard dimensions
- ✓ 2 rounds of history
- ✓ Email support
Coach
Multiple teams, custom programs, real coaching ops.
- ✓ Up to 10 teams
- ✓ Custom dimensions + question banks
- ✓ Unlimited rounds + history
- ✓ AI sentiment, themes, trend analysis
- ✓ Smart alerts + coach routing
- ✓ Coach copilot (1:1 prep, action items)
- ✓ Priority support
Enterprise
Scaling Belay across portfolios and domains.
- ✓ Unlimited teams
- ✓ Hierarchy: portfolios, domains, enterprise
- ✓ SSO + audit logs + role admin
- ✓ HRIS integration (Rippling, BambooHR)
- ✓ Dedicated coach pod + SLA
- ✓ SOC 2 Type II (roadmap)
Delivery Metrics — Jira, Linear, GitHub
Pull velocity, cycle time, throughput, and review latency. Correlate delivery signals with your team-health read so you see the whole picture — qualitative and quantitative — in one view.
The things people ask before signing up.
How is Belay different from Comparative Agility or AgilityHealth?
Belay is built for the coach as the day-to-day user — not for a consultant running an engagement. We're typically 5-15× cheaper per team depending on how many teams you run, the AI does the synthesis work coaches do manually elsewhere, and we're evolving past pure surveys to correlate qualitative signals with delivery data from Jira and Linear.
Who is Belay for? Just Scrum Masters?
Three roles, three tiers. Scrum Masters running up to three teams ($10 per team/mo). Agile coaches managing up to 10 teams ($40/mo flat, not per team). Engineering organizations running team-health programs across portfolios (Enterprise — contact us). The product is shaped around the coaching conversation, not the survey form.
How does the first month free work?
Your first 30 days are free, all features unlocked. We do collect a card at signup, but nothing charges until the free month ends — and you can cancel any time before then from the Customer Portal and owe nothing.
Are responses really anonymous?
Yes. Belay never stores the link between a response and the person who made it. Team names can also be anonymized to leadership (configurable per tenant — defaults to leadership-only). The whole point of an honest check-in is that people can be honest.
When is the Jira / Linear / GitHub integration coming?
It's the next major thing we're building, shipping as a paid add-on (Delivery Metrics Module). We'll pull velocity, cycle time, throughput, and review latency, and correlate those signals with your team-health read. Sign up for early-access notifications — first wave is small and concierge-onboarded.
What does setup look like?
5-10 minutes for a new workspace. Create your tenant, paste in your team list (or invite admins to map their own), pick a survey template (or build one), share the link with your team. First round of data can be in by the end of the week.
Can I export my data? What about lock-in?
CSV export on every screen, plus a JSON API for everything programmatic. Your data is yours — at every tier. We don't believe in soft lock-in via export friction.
What about security and SOC 2?
TLS in transit, encryption at rest, strict tenant isolation, and role-based access on every endpoint at all tiers. SOC 2 Type II certification is on our roadmap, not yet complete — happy to walk your security team through our current controls in the meantime.
Have a question that's not here? [email protected]
Trade noise for signal.
A free walkthrough on real team data. 30 minutes, no slides, no pressure.